In 2024, charities raised £200 million on JustGiving in fitness events alone. This year, we’ve got some big plans to help charities grow that even more – and it starts by sharing everything we learned.

The fundraising event landscape, participant demographics, and fundraiser behaviour are always changing. And with the help of expert voices across the industry, we’ve created the ultimate Event Fundraising Report to make 2025 your charity’s most successful year yet.

What’s inside? Everything you need for a comprehensive understanding of event fundraising going into 2025. Get the free report now, or keep reading for a preview.

What’s inside?

The top events for charity fundraising

Get the latest data, trends, and metrics to focus on for successful event fundraising. From gigantic running events like London Marathon to virtual and social fundraising, we’ve got you covered.

FROM THE REPORT…

Half marathons are clearly the UK’s favourite running event – they make up 62% of all event fundraising pages created on JustGiving in 2024. But here’s the twist: it’s the full marathons that pull in the most money. However, the biggest boom is happening in the shorter races…Fundraising Pages created for 5ks increased by more than 50% last year!

Top fundraiser and demographic insights

Discover what we and our partners learnt from studying fundraiser behaviour around the most popular events and distances.

FROM THE REPORT…

Participation is shifting to a younger, more female audience. They prefer shorter distances and sign up closer to event dates. They’re also more likely to raise money too, which means these shorter distances carry big potential for charities to build long-term supporter connections.

Insights and actions from expert voices

Learn from industry leaders like Let’s Do This, Massive, Run for Charity, Action Challenge, and GivePanel. Get their take on demographics, event popularity, cost-of-living impacts, and growth in different event distances.

FROM THE REPORT…

Cross-platform fundraising is on the rise, with fundraisers flipping from using Facebook exclusively to using JustGiving to get donations too. Fundraisers who chose to use JustGiving and Facebook to raise money rose from 34% to 56% in 2024 alone!

Download the free report

Better understand your supporters and smash your goals in 2025. Get the key data, actionable insights, and top opportunities from experts across the industry.

Download now