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Featured Blog

Arise, Captain Tom: lessons from a viral fundraising campaign

In April this year, Captain Tom Moore captured the heart of the nation, as well as the headlines, and made…



In memory giving and the impact of COVID-19

As part of my role at Legacy Foresight, I help the team organise and analyse our In-Memory Insight research findings. In May, due to…


Three ways to keep up campaign momentum

So, you’ve launched a great new campaign and you’re living on a fundraiser high after seeing such a positive initial response from supporters. Then it…


London marathon 2020: A guide for charities

Last week, the organisers of the London marathon made an important announcement to charities and runners regarding the 2020 event which was due to take place…


Strava: A guide for charities

We recently launched a brand-new integration with Strava – a fitness app which is particularly well known by cyclists and runners. As much as we’d…


How to get started with livestream influencer fundraising

An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship…


Introducing Great North Run Reimagined

The COVID-19 pandemic has had an undeniable impact on in-person fundraising events, with many having to make the tough decision to pause or re-schedule….