In 2014, the global success of the ALS Ice Bucket Challenge brought the concept of slacktivism to the centre of our attention. As millions poured water over their heads in the name of charity, opinion was divided on whether this was an empty gesture, with critics suggesting these types of ‘viral’ campaigns were all talk and no action.
At the heart of the cynicism was this question:
Do campaigns like this, where people are asked to take a small social action on behalf of a cause, reduce their propensity to donate?
I presented an interactive session at South by South West (#SXSW) on Sunday 15 March and discussed whether slacktivism is indeed a monster or myth. Download our free report to review both sides of the debate.
What do you think?