Statistic round up: contactless payments

Contactless Giving

After hearing that 75% of charities believe that contactless donations have the potential to positively impact income, we decided to take a closer look at the current payment trends. We’ve scoured the internet for the latest facts and figures, putting together the following contactless round-up below.

During 2020, the number of contactless payments made in the UK increased by 12%

For 2021 as a whole, card spending data shows a total of 1 billion contactless payments were made in the year – equivalent to 415 transactions every second. This is up 36% compared with 2020 and 52% higher than pre-pandemic levels in 2019.

Contactless cards accounted for 19% of all 2018 payments

One of the main factors in contactless payments increasing is the continued roll-out of contactless cards. There were nearly 124 million contactless cards in circulation last year and it’s believed that all bank-issued payment terminals will have contactless functionality by 2020.

The most popular location for using contactless is the supermarket, with nearly 40% of all contactless payments happening here. This is a particularly relevant insight for those charities that regularly hold supermarket collections.

83% of people in the UK now use contactless

83% of people in the UK now use contactless, with no age group or region falling below 75% usage.

In 2018, 83% of 25-34 used contactless payments in supermarkets. This was the highest percentage of any age group. Charities also reported that they’ve seen a decline in 16-24-year olds giving in cash.

Overall, 70% of UK adults say they prefer using cashless payment methods such as contactless cards or Apple/Google Pay over physical tender.

26% of charities have seen a decrease in cash donations

Reported in the Status of UK Fundraising Report 2019, 26% of charities have seen cash donations decrease over the past three years. This number is likely to only increase as 34% of people anticipate that the UK will be fully cashless within the next 20 years.

54% of the public also believe that having contactless options would make it easier to donate to charity. Current donors also agree with twice as many seeing the move to contactless as a benefit compared to those who dislike the idea.

Many charities feel unprepared for contactless giving

Consumer and donor behaviour go hand in hand, and it’s undeniable that contactless payments are growing at a rapid rate. Despite this, nearly half of charities don’t feel prepared to begin using contactless, so earlier this year, JustGiving partnered with LibertyPay, a payment solutions company specialising in contactless giving, to help.

Charities can now buy, rent or hire contactless device from LibertyPay which automatically link to their existing JustGiving account. All the donations get logged in your JustGiving reports and are paid straight into your bank account as part of your regular donation payments from JustGiving.

It’s quick and easy to set-up – thanks to our partnership with LibertyPay, charities don’t need to take on the lengthy process of becoming a payment merchant as JustGiving is already one. That means you receive and track your funds within your JustGiving account and you can be up and running as soon as your Contactless Donation Box is delivered. Read answers to some common questions about how contactless donations work on JustGiving.

If these statistics have made you feel that it’s time to embrace contactless giving, find out more about JustGiving and LibertyPay


 

Editor’s note: The blog was post was first published in September 2019 and has since been updated for comprehensiveness and accuracy.

Sally Falvey has worked in online fundraising for over 10 years, and is the Head of B2B Marketing at JustGiving. She’s passionate about helping all charities use the latest technology to be more efficient and raise more money.