How to use A/B email testing to drive engagement
In a post-GDPR world, it’s more important than ever to look after those hard-earned opt-ins and make sure that people…
How to raise more with simple online A/B testing
This post first appeared on the Optimizely blog. Ever since we worked out that a Facebook like was worth an…
What’s up with WhatsApp and charity giving?
The thing about technology that makes it so interesting (and sometimes frustrating) is that things change quickly. Keeping up with…
