4 essential metrics to track your website traffic
Google Analytics is packed with thousands of insightful metrics and analytical combinations to help marketers measure their website visitors’ behaviour….
How Jo’s Trust harness the power of Google AdWords
If your charity was offered a cheque for $120,000 (about £95,000), you definitely wouldn’t turn it down, no matter how…
Four data sources to take meaningful action on
Data. It’s everywhere. And nowhere is it more prevalent than on the internet, where the new gurus aren’t those who…
How analytics and big data can transform giving
Big data is disrupting how we date, consume media and shop online. But can an algorithm predict the causes that…
Three little-known features for social media managers
Whether you’re fairly new to social media or consider yourself an ‘old hat’, here are some little-known social media features…
How #MontyThePenguin gave WWF a Christmas boost
Unless you’ve just come out of hibernation, you will have seen how Monty Mania took over at Christmas. Thanks to…
Innovation for small charities – ten top tips
As head of fundraising innovation at Marie Curie Cancer Care, I am lucky to have what I consider one of…
