Five secret ingredients of digital strategies
A big part of my day job is developing digital strategies and having spent the last few months doing just…
How analytics and big data can transform giving
Big data is disrupting how we date, consume media and shop online. But can an algorithm predict the causes that…
How to raise more with simple online A/B testing
This post first appeared on the Optimizely blog. Ever since we worked out that a Facebook like was worth an…
Why big data is important for charity giving
This is an abridged version of an interview with JustGiving co-founder and MD, Anne-Marie Huby, that originally appeared on Civil…
