5 tips for filmmaking on a shoestring
There are a staggering 8 billion daily views of video content on Facebook alone. In 2014, Cisco predicted that by…
How do Buzzfeed decide what content to create?
At Web Summit this year I attended a talk by Buzzfeed’s Ze Frank. He discussed how Buzzfeed view content and…
Around the world in 5 donation journeys
Do you ever think about where you’d move to if you won the lottery? Me too – usually based on…
Five reasons GOSH Charity loves email marketing
Email marketing is really important to GOSH Charity. We use it to speak to our supporters all over the country….
What support do your fundraisers need to succeed?
When piecing together the elements of the JustGiving #RunningForGood London marathon hub, we faced a dilemma: we knew we wanted…
Getting the most from your content without breaking the bank
Charities, especially those with limited resources, will constantly be pushing to get the most value from the content they…
7 tips for maximising peer support for your charity
As a charity, a peer support network is an effective way of offering a branch of support which is open…
Why we need to stop using the word ‘content’
Let me come clean from the outset. I have a problem with the word ‘content’. Content isn’t really anything in…
What Blue Peter taught me about fundraising campaigns
Richard Sved writes about what he learned from his earliest experience of fundraising campaigns and how you can apply his…
Are you tweeting too much? Or not enough?
A question which comes up time and time again at training workshops or on online forums is ‘how often should…
Jessica’s Promise – How the best campaigns are fundraiser stories
Meet Jessica Stoate. Jessica is running the 2015 London Marathon, like tens of thousands of other people. She’s running for…
Telling stories to build your community online
Today we’re at the Social Media Exchange – Being the story talking about how charities can use storytelling as a way to…
