10 tips for crafting stories that inspire action
A few days ago, we shared two models of writing emails that inspire people to do things (catch up here…
Three ways to bang your online fundraising into mobile shape
I’m pretty sure you’ve heard every mobile stat under the sun by now – four out of five people use…
Why less is more on your charity’s mobile app
“When you’re writing for the web there’s no space for words that don’t serve a purpose”, says Holly Groom, content…
Voice, tone and writing like a human
Ok, I hear you. What’s that title all about? Everybody writes ‘like a human’ don’t they? Well you’d think so,…
Three charity fundraising experts choose their top campaigns
In the wake of #icebucketchallenge, many charity professionals have asked if the nature of fundraising is changing. Whilst campaigns may…
