Say it with flowers: lessons in engagement
Mother’s Day can provide a great fundraising opportunity for many charities, especially those with connections to children and babies, or…
10 tips for crafting stories that inspire action
A few days ago, we shared two models of writing emails that inspire people to do things (catch up here…
Crafting stories that inspire action
Gather round – it’s time to talk about copywriting for activism! Writing compelling, motivating, inspirational emails is challenging. There are…
How to use digital to tell the tale of friendship
“There are no strangers here, just friends you haven’t yet met” Today is International Friendship Day. In the charitable sector,…
Around the world in 5 donation journeys
Do you ever think about where you’d move to if you won the lottery? Me too – usually based on…
3 ways to use email for your individual giving retention
42% of marketers say email is central to retaining customers and I would say the same should be true for charities and donor…
Five reasons GOSH Charity loves email marketing
Email marketing is really important to GOSH Charity. We use it to speak to our supporters all over the country….
How valuable is an email address?
Email is the biggest missed opportunity for charities. If all you do is send out a monthly email newsletter, you’re…
What every fundraiser can learn from The Charity Digital Toolkit
In our Charity Digital Skills Report with Skills Platform last month we mapped digital skills across the UK charity sector….
Think email automation is too difficult? Read our handy guide
Ever wondered how you’re going to find the time for good quality events stewardship? It doesn’t have to be time…
Thinking of ditching email? Here’s why you shouldn’t
Think email is dead? Think again. Econsultancy’s 2016 email marketing census revealed that companies are getting increasingly confident in email….
Email is killing internal comms – here’s four alternatives
You know it, I know it. Email is rubbish as an internal communications tool. It was never designed to be…
