Five email marketing tactics you don’t know yet
Be honest – do you use email to send bi-monthly emails (when you remember) but not much else? If that’s…
Supporter comms – opt in or opt out?
Was anyone else impressed by the RNLI’s announcement last week that they are willing to sacrifice £36 million of income over…
Four data sources to take meaningful action on
Data. It’s everywhere. And nowhere is it more prevalent than on the internet, where the new gurus aren’t those who…
Three ways to bang your online fundraising into mobile shape
I’m pretty sure you’ve heard every mobile stat under the sun by now – four out of five people use…
Seven ways to win at event fundraising
Event fundraising is big business for charities. In fact, GSi Events who are the organisers of the Edinburgh Marathon Festival raise…
Top tips for getting people to Care for your cause
Since unveiling the Care button in July, over 3,000 charities from around the world have had people click Care on JustGiving….
Three ways to make your email campaign a success
So what makes a good email campaign? Well according to Sam Bailey, UK community manager for global online marketing company…
Responsive email design – the clever part
We’ve already looked at what’s possible in terms of creating a responsive design for your emails, and how important it…
How to use thank-you letters to promote matching gift opportunities
We all know the importance of saying thank you. And if you’re a charity, it goes without saying that a…
The ingredients of a great email campaign
So just what makes a good email? And how can your charity drive up those all important click through and…
