CRM: Ready for the next step after free?
Successful non-profit organisations are built on a foundation of good relationships, which is why it’s important to look after those…
Is it worth still investing in email after GDPR?
Cast your minds back to 2017. With the GDPR deadline looming, charity marketers were shuttling back and forth between ICO…
How to use A/B email testing to drive engagement
In a post-GDPR world, it’s more important than ever to look after those hard-earned opt-ins and make sure that people…
8 things you still need to know about GDPR
Whisper GDPR in your office and you are bound to send shivers down someone’s spine. The upcoming General Data Protection…
How Stonewall is tackling GDPR with sophistication
The EU General Data Protection Regulation (GDPR) is “the most important data protection regulation in 20 years.” You can be…
4 lessons for charities as we prepare for GDPR
You might have heard of GDPR – but do you know what it is and what it means for fundraisers?…
Thinking of ditching email? Here’s why you shouldn’t
Think email is dead? Think again. Econsultancy’s 2016 email marketing census revealed that companies are getting increasingly confident in email….
