How fundraising campaigns can respond to the media agenda

Remember #nomakeupselfie? If you’ve ever heard Cancer Research UK present on the viral campaign at a seminar or conference or…


Crisis communications: what you need to know

Recently, it hasn’t been the happiest of times in the charity sector. Headlines, many of which dominated the front pages…


Seven tips to get your story in the paper

Getting your charity’s story into the national papers is something most charity professionals dream about. The attention your charity would…


How to make big impact videos on a small budget

Video is such a powerful and popular tool for charities and with both Facebook and now Twitter launching their own…


Top PR tips for Marathon coverage

With the London Marathon fast approaching, we asked PR professionals and a journalist for their top tips to help you…


What the power of sound can do for your storytelling

Charities are always thinking about new ways to tell their story. Undoubtedly digital technology has radically changed the way we…


TV storylines, social media and your charity

Recently Channel 4 screened Cyberbully, a chilling real-time thriller, starring Maisie Williams from Game of Thrones as a teenager battling…


Five charities using authentic storytelling online

Want to make your charity’s story stand out? Telling a great story online can inspire volunteers, engage donors and motivate…


Bims Alalade shares why she went undercover for YMCA England

YMCA England’s director of HR, Bims Alalade, went undercover on Channel 4’s Undercover Boss to see first-hand how their services…


Optimising your fundraising through an official partnership

Partnering as the official charity of the Tour de France Grand Dèpart is a fantastic opportunity to raise awareness, but…


How to get your story in the news

So you want media coverage for your organisation? David Ainsworth, deputy editor of Civil Society News, shares his step-by-step guide to…


10 tips for building a brand newsroom

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands use their Mynewsdesk newsrooms to…