10 top tips for an effective fundraising strategy
Strategy is a word that gets some people excited and causes others to glaze over. Mike Zywina, of Lime Green…
Can offline marketing drive online engagement?
After attending a Fundraising Insights conference last February, Richard Brown – marketing manager at Acorns Children’s Hospice – wanted to put…
Creating smart targets to help fundraisers raise more
Our data scientists spend a lot of time crunching and analysing numbers. Not just because they’re maths geeks (which they…
How charitable giving can be contagious
With the rise of social media, it’s inevitable that it would have an impact on charitable giving. Sarah Smith, professor…
How to incentivise your social media shares to drive donations
Michael Vlassopoulos is a senior lecturer in economics at the University of Southampton. He’s been conducting research to evaluate incentive…
How charities can get the most out of their research panel
Through tough economic times, charities have had to work harder with their fundraising efforts to keep existing supporters on board and…
What motivates people to fundraise?
Why do people raise money for charity? We asked our fundraisers to write in their answers and the results are…
How social is your charity?
Charities are spoilt for choice with tools to help them connect with their supporters and raise money more efficiently. And…
