How to use email to improve your stewardship
What do you think would happen if you signed-up to 100 charity emails? Glyn Thomas’ email experiment revealed that 17 never sent…
Foundations for a finely-tuned supporter journey
Happiness is a finely tuned, well-delivered supporter journey. In an ideal world, we’d love to have all of our journeys…
Five top tips for your donor care journey
Over the last few months Rachel has been doing a bit of ‘back to the floor’ after a reorganisation found…
Top tips for successful supporter care events
Events can be fantastic for directly raising funds, as we know, but they can also be an awesome addition to…
Interview: Macmillan’s new event fundraising app
Kirsty Marrins, content and community manager at JustGiving, interviews Miranda Marcus, digital project manager at Macmillan Cancer Support, on why…
Three communications lessons from tube announcers
Richard Sved explains that whilst he’s a rather mild-mannered commuter, there’s one platform announcement on the London Underground that’s guaranteed…