We may already be halfway through January (!!!) but the new year is still fresh and full of promise. With every new year comes the opportunity to reflect on the past and plan for the future. 

One of the best bits about working at JustGiving is sharing everything we’ve learned in our 20+ years of online fundraising.

Whether you’re looking for something to read during your tea break or prefer to listen to webinars while you work, we’ve collected some popular resources to help with your fundraising efforts in 2024. 

Read on for the summaries and links to our top resources from last year. 

Our Must-Read Guides and Blog Posts

The 2023 Winter Fundraising Guide 
DECEMBER 2023 

The holiday season may be behind us, but it’s never too early to plan ahead. The Winter Fundraising Guide was one of our most popular resources from last year. Within this comprehensive guide, you will learn about: 

• Trends in end-of-year fundraising and how charitable giving is being impacted by the cost-of-living crisis 
• Inspiration from real charity campaigns, including virtual events and live streaming 
• Tools to help you create, promote and report on your campaigns 
• Best practice tips to help you market your campaign and cut through the end-of-year noise 
• An overview of JustGiving resources, initiatives and support that are available to you right now 

Download the Winter Fundraising Guide 

The JustGiving Charity Blog 

From inspirational fundraising stories to the latest giving trends and tech updates, JustGiving’s weekly blog is a go-to resource for many of the charities we work with. 

In case you missed them, here are some of our most popular posts from 2023: 

• AI in Fundraising: The Research & Design Behind Story Enhancer 
• Fundraising Stories: Introducing the “What Have I Done?” Podcast 
• 10 Years of Success: Tips from Alcohol Change UK’s Dry January®
• How Prostate Cancer Research Raised £250,000 in London Marathon 
• Moments That Mattered: Our Community’s Top Fundraising Achievements of 2023 

If you’re not already subscribed to the JustGiving Charity Blog, sign up here. 

Our Must-See 2023 Fundraising Webinars

Small Charity, Big Impact: How TRIBE Freedom Foundation Tackles Event Fundraising 
APRIL 2023 

Viewers really enjoyed our conversation with the two-person team at TRIBE Freedom Foundation, who rallied supporters and raised a massive £285,000 from only two events. We spoke with TRIBE’s Head of Impact & Partnerships Laragh O’Malley about: 

• How they leveraged fundraising events to grow supporters and donations 
• Their approach to setting fundraising targets for events 
• The various challenges they faced when fundraising 
• How they helped supporters build and maintain fundraising momentum 
• The ways they adjusted due to the cost-of-living crisis 

Watch now 

London Marathon 2024 
Tips for Success from JustGiving & Alzheimer’s Research UK 
May 2023 

There’s no question that the London Marathon is one of the biggest fundraising events of the year. But how do you ensure your charity’s fundraising efforts stand out among so many others? Aimee Cowling, Sporting Events Manager at Alzheimer’s Research UK joined JustGiving experts to spill the secrets of how the charity raised over £1 million in 2023. 

Watch this webinar to learn: 

• How the Alzheimer’s Research UK team supports, motivates, and celebrates their London Marathon fundraisers 
• Insights, timelines, and winning strategies for London Marathon fundraising 

Watch now 

JustGiving x GivePanel: Fundraising on Facebook, Instagram & TikTok 
JULY 2023 

This exciting joint webinar from JustGiving and GivePanel walked us through: 

• The big-picture fundraising trends we’re seeing on JustGiving 
• How charities can enable Facebook challenge participants to fundraise on JustGiving 
• An exclusive look at Instagram and TikTok fundraising on JustGiving 

After watching this session, you’ll know how your charity can increase fundraiser activations, improve supporter experience, and better monitor your performance. 

This inspiring talk was first shown on Fundraising Everywhere in July 2023. 

Watch now

JustGiving x Liberty Pay: Becoming Confident with Contactless Giving 
DECEMBER 2023 

Did you know that 90% of people use contactless payment options at least once a month? When it comes to collecting secure donations, there are so many contactless giving options available to charities that it can feel a bit overwhelming. But don’t worry, our last webinar of 2023 has you covered. 

In this session, we covered: 

• The latest trends related to contactless giving 
• How to easily set up some cool technical features like QR codes and NFC tags 
• Stories from charities who have integrated contactless giving into their fundraising 

Watch now 

Don’t Miss — Upcoming Webinars 

JustGiving Insights: Winter Edition 
Tuesday, 23rd January 2024 | 10am GMT 

The new year is already in full swing, and we want to help you make the most of it! Our next webinar covers some of the latest JustGiving stats, trends, and insights to help you smash your fundraising targets in 2024. 
 
We’ll look at up-to-date figures for benchmarking, dive into event fundraising, and share some food for thought to inspire your upcoming campaigns. 
 
We hope to see you on the 23rd! (And if you can’t make it, don’t worry; an on-demand recording of the webinar will be made available soon.) 
 
Register Now