The evolution of social giving – how giving behaviour on JustGiving has changed in the last 12 years

Evolution

Today is #GivingTuesday, a global movement launched in the USA last year to encourage a peak of giving as we enter the festive season. But online giving hasn’t always been so popular.

To celebrate Giving Tuesday, we’ve looked back at how giving behaviour on JustGiving has changed over the years.

Evolution of social giving

 

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Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As head of insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.