The evolution of social giving – how giving behaviour on JustGiving has changed in the last 12 years


Today is #GivingTuesday, a global movement launched in the USA last year to encourage a peak of giving as we enter the festive season. But online giving hasn’t always been so popular.

To celebrate Giving Tuesday, we’ve looked back at how giving behaviour on JustGiving has changed over the years.

Evolution of social giving


Share this Post

Group 132

Get inspiration in your inbox!

Don’t miss out on digital fundraising tips, tools and trends.

To find out more about how JustGiving uses your data, please visit our Privacy Policy.

Related Posts

Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As head of insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.