The Manchester Dogs Home fire appeal – in numbers

Manchester Dogs Home

There has been an amazing response to the sad news about the Manchester and Cheshire Dogs’ Home fire. Within 24 hours since the news of the fire, over £1 million was raised to help the dogs and rebuild the home, and the support is still coming in. Elisabeth Kessick, head of insight at JustGiving, shares the numbers.

• Since the 12th of September, the Manchester and Cheshire Dogs’ Home has raised over £2.1 million in donations via JustGiving.

• The most popular fundraising appeal page is the page set up by the Manchester Evening News. This page alone has raised over £1.4 million.

• The average donation to the charity during this time has been £11.22 – nearly enough to feed a dog for a month.

• The Manchester and Cheshire Dogs’ Home now has the most number of Cares on JustGiving: people really love this cause and want to show their support.

Manchester Dogs Home Care

• People from the North West of England really rallied around this local cause and are responsible for nearly a third of all donations.

• But people all over the world responded as well, with donations from 47 different countries other than the UK.

• Sharing was key: 35% of people who viewed a Manchester Dogs’ Home appeal page shared to Facebook, and 8% tweeted on Twitter.

• On Friday 12th September we took an average of 4 donations per second between 8 and 11 am: people responded to this appeal quickly!

 

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Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As head of insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.