Top tips for getting people to Care for your cause

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Since unveiling the Care button in July, over 3,000 charities from around the world have had people click Care on JustGiving. It’s a simple warm-up action that people can take to start engaging with your cause and show their support. Soon, people who Care for your cause will start to see more of your content on JustGiving as well as the amazing things their friends are doing for the charities they support. So, the more Cares you get, the more reach you will have.  We’ll keep you posted on that over the next few weeks.

In the meantime, here are our top tips for getting more Cares.

1. Share on social media

Ask your network on Facebook and Twitter to Care for your charity on JustGiving and give them a clear call to action. Don’t forget to not just tweet or post once but to schedule in some posts and tweets so that you continually remind people to Care for your cause. Here’s how Australian Prostate Cancer used a clear, visual call to action to ask their supporters to Care when we ran the Big Aussie Care Challenge last month.

Care Challenge - Australian Prostate Cancer Screenshot

2. Send an email to your supporters

If you send out a regular e-newsletter to your supporters, include a short article on how they can show their support by Caring for you on JustGiving. Include a direct link to your Charity profile to make it as easy as possible. Here’s a great email that Child’s i Foundation sent out to their supporters to ask for their support.

Child's i Foundation Care ask email

3. Ask your partners to Care

If your charity has corporate partners ask them to organise a Care campaign on your behalf by sending out an email asking their employees to Care for your cause or posting an article on their intranet. They could also promote it on their own social media channels as JCT600 Ltd did for the Association of Young People with ME to encourage their customers click Care.

JCT600 Ltd promoting AYME

4. Add a call to action to your email signature

Add a sentence at the end of your email signature and ask people to click Care – in the same way you ask people to Like you Facebook. If you have banners at the end of your email where you promote fundraising challenges or events, ask your design team to create a Care one for you that you can use in-between events.

Email sig

5. Say thank you

Regularly update your supporters on how many Cares you have and thank those who have cared. This will prompt others to show they care too. Here’s a great example of a thank you from the Royal Society for the Prevention of Accidents.

royal society for the prevention of accidents

Have you got any further tips to add? Share your tips in the comments below.

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Sally Falvey has worked in online fundraising for over 10 years, and is the Head of Growth Marketing at JustGiving. She’s passionate about helping all charities use the latest technology to be more efficient and raise more money.