In our last post, we took a look at what your charity could learn from Taco Bell when it comes to success on social media. Being audience-led, taking risks, and having a really strong brand and tone of voice are all really important things to consider when coming up with your social media strategy. A good deal of Taco Bell’s success on social media can also be attributed with the work they do with high-profile influencers, like celebrities, bloggers, vloggers, and Instagrammers.
Charities and nonprofit organisations need to be having conversations on social media – it’s simply not enough to use your Facebook page as a bulletin board for your cause. Working with social media ambassadors and influencers is a great way for organisations to raise their profile and engage their audience. In our opinion, there aren’t enough charities that are doing this at the moment – and we’d like this to change! This is why we’ve created this infographic to help and inspire charities that might not be thinking about working with influencers yet – and how they can go about doing so.