Laila Takeh is a busy lady. As well as heading up digital engagement at UNICEF UK and leading the organisation for London @barcampnfp, she’s kindly taken time out to guest blog for us and share her rundown of events you won’t want to miss out on at next week’s Social Media Week London 2013.

Monday

Crowdsourcing and the events industry

This presentation promises to showcase the latest trends in social, mobile and location. A great combination for any community or events fundraisers looking to add digital into activity.

Tuesday

Being good makes business sense

Speakers from Unilever, Havas Media, Cause4 and UNICEF UK will discuss the value of social media powered CSR for businesses and charities. Expect to hear about the successes and the challenges plus plenty of time for questions.

Wednesday

Social gaming: helping cure cancer and other benefits of play

Hear Cancer Research UK talk about how they’ve used gamification and people power to advance their research and to fundraise.

Thursday

Connecting for good @barcampnfp workshop

A spin-off of the one-day @barcampnfp conference on digital and non-profits. The workshop will focus on finding the next big things for fundraising, campaigning and generally doing good in social media. Discussions involving all attendees will be facilitated by reps from Macmillan Cancer Support, Save the Children, WWF, JustGiving and more.

Friday

Pimp my web series: turning viewers into doers

Using video to support your charity is a great way to engage audiences. Find out from web series creators how you can get viewers to take action.

See you at Social Media Week!

If you are interested in guest blogging for We make giving social, drop us a line at wemakegivingsocial@justgiving.com