Event fundraising in 2026 is BIG, and we’re going all in with new resources and tools to help you and your fundraisers make an even bigger impact.

Today we’re introducing…

The Event Fundraising Hub, packed with brand new resources to help you raise more at every stage of your campaign.

Ready-made templates you can share on social media to raise more money leading up to the big day.

An inspiring new email programme designed just for fundraisers doing fitness events.

And that’s just the start. Whether your supporters are running, cycling, or taking on another challenge this year, there’s plenty more to explore below.

Event Fundraising Hub and expert charity resources

Improving your fundraising knowledge shouldn’t feel like hard work. So we’ve reorganised and expanded our entire charity resource library to make it easier for your team to learn, grow, and raise money with confidence.

• Raise more at your biggest events with our Event Fundraising Hub. It brings together ready-to-use templates, event timelines, checklists, and more.

• Nail the basics with our new event fundraising toolkit that shows you how to plan, promote, and raise more money in your next event.

• Discover interviews and stories from charities on how they succeeded in recent events.

London Marathon 2026 social media templates

Our copy-and-paste social posts are pre-written for you and created specifically to highlight your London Marathon team, generate engagement, and share your campaign’s impact in the weeks leading up to the campaign (that’s right now!).

And they’re all easy to customise so you can spotlight your fundraisers, add your links, and reflect your charity’s voice.

Get the templates

Watch this space and get subscribed, because we’re releasing a collection of NEW London Marathon 2027 resources very soon!

Email journey for fitness fundraisers

Fundraisers who connect a fitness app raise 31% more on average: a stat that matters even more in event fundraising season, when thousands of fundraisers are logging miles and trying to boost their donations.

But one of the biggest challenges for page owners is knowing what to say, and when.

We’re making this easier with a fresh email series built specifically for fundraisers taking on fitness challenges! It recommends the most impactful actions at exactly the right moments, while giving fundraisers milestone content they’ll genuinely want to share with family and friends:

• Reminders to connect a fitness app
• Reminders to log their first activity
• Celebrations for their first‑activity
• Distance-based celebration emails at 5km, 10km, 20km and 42km
• Expert training tips at key moments

It’s still early, but engagement’s been incredibly strong, with click‑through rates averaging 65% above benchmark!

Shareable fundraising graphics

We know early fundraising can be crucial for success , so our ready-to-share graphics are made specifically to help you raise more money in the first few weeks of a campaign.

Share them all via your charity’s social channels and email to grab supporters’ attention and make the most impactful actions for your campaign:

• Create your Fundraising Page (and start early to raise more)
• Customise your page’s story section to share the “why” behind your fundraising
• Add photos and videos to create an instant connection with donors
• Raise 29% more money by donating to yourself first
• Raise 31% more money by connecting your fitness app
• Share your page to increase your chances for donations

Get the graphics

Fundraiser dashboard (in testing)

Fundraisers create their pages with great intentions but don’t always know what to do next.

JustGiving’s new Fundraiser Dashboard is designed to help your supporters easily see their impact, their next steps, and how to get the most out of their pages!

Fundraisers will be taken the Dashboard straight after creating a page, or when they select Manage page. From there, they’ll see:

• A friendly, personalised greeting
• Clear progress towards their fundraising target
• A message from your charity you can add to say thanks and reinforce their impact
• Simple next steps, like sharing their page
• “Fundraiser essentials” – quick actions proven to help raise more
• Helpful tips and guidance to get the most out of their page
• Clear routes to support and resources, if they need help

The new dashboard is currently in testing and rolling out in a phased release. We’ll share more updates as it evolves and becomes available to more fundraisers.

Revamped Donations view for fundraisers and crowdfunders

With a clearer and more intuitive view to manage, and interact with their donations from one place, we’re keeping fundraisers and donors motivated towards their goal

Page Admins will now see…

• A dedicated “See all donations” view to explore full donation history
• A snapshot of their most recent donations
• A streamlined flow for adding offline donations (Fundraising Pages only)
• An improved “Thank your donor” experience for Crowdfunding Pages
• Foundations laid for future enhancements, including search, filters, and improved message visibility

And if the donor’s chosen to share their email address, fundraisers and crowdfunders can still send custom thank-you messages, right from their Page Admin!

All these are designed to make fundraising simpler, clearer, and more effective, whether you’re wearing every hat or supporting thousands of fundraisers at scale.

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